Countries generate national competitive advantages over long periods of time. In many cases, these advantages then become

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Countries generate national competitive advantages over long periods of time. In many cases, these advantages then become part of the tourist appeals for these countries. For example, the official French tourism website emphasizes French wine (http://us.franceguide.com/).

Make a list of five countries and the product(s) that you associate with those countries. Then, using a search engine, find the official tourism promotion website for that country. If you are unable to find the website,

select a different country. Does the website promote the national competitive advantage for the countries? How prominently and in what ways?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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