Countries generate national competitive advantages over long periods of time. In many cases, these advantages then become
Question:
Countries generate national competitive advantages over long periods of time. In many cases, these advantages then become part of the tourist appeals for these countries. For example, the official French tourism website emphasizes French wine (http://us.franceguide.com/).
Make a list of five countries and the product(s) that you associate with those countries. Then, using a search engine, find the official tourism promotion website for that country. If you are unable to find the website,
select a different country. Does the website promote the national competitive advantage for the countries? How prominently and in what ways?
Step by Step Answer:
Ill provide information on five countries and products associated with them as well as check if they promote these products through their official tou...View the full answer
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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