The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about

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The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about country-of-origin effect on product perception. Explain each and give an example.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about

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The country the type of product and the image of the company and its brands all influence whether or not the country of origin will engender a positive or negative reaction There are a variety of gene...View the full answer

International marketing

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