Discuss some of the reasons why emotion-based advertising appeals are effective. Find an example of a company
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Discuss some of the reasons why emotion-based advertising appeals are effective. Find an example of a company or brand that is using an advertising campaign based on emotional appeals and analyze its effectiveness.
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Emotional appeals relate to the consumers social andor psychological needs for purchasing a product ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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