Discuss the benefits of direct marketing to both buyers and sellers.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:41 AM

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Discuss the benefits of direct marketing to both buyers and sellers.

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For buyers direct marketing offers several benefits convenient easy and private x customers can shop and purchase from almost anywhere at any time giv...View the full answer

Principles of Marketing

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