What three forms of cobranding can be used in domestic and international marketing?
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What three forms of cobranding can be used in domestic and international marketing?
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Cobranding is a marketing strategy that involves the use of two or more brand names on a product or service This strategy is often used to leverage th...View the full answer
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Muhammad Arfan Rafique
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International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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