Discuss the external factors that impact an organization's marketing communication function. Will traditional mass-media advertising soon be

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Discuss the external factors that impact an organization's marketing communication function. Will traditional mass-media advertising soon be dead, as some have predicted?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:46 AM

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Discuss the external factors that impact an organization's marketing communication function. Will traditional mass-media advertising soon be

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Several major factors are changing the face of todays marketing communications First consumers are changing In this digital wireless age they are bett...View the full answer

Principles of Marketing

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