Discuss the impact of the changing age structure of the population on consumer spending and buying behavior.

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Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:31 AM

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Discuss the impact of the changing age structure of the population on consumer spending and buying behavior.

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Changes in demographics mean changes in markets so they are very important to marketers The US population contains several generational groups Here ar...View the full answer

Principles of Marketing

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