Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention. Why is customer retention

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Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention. Why is customer retention essential?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:48 AM

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Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention. Why is customer retention

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Perceived value is relative and subjective while customer satisfaction is the individuals ...View the full answer

Consumer Behavior

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