. Assignment ONE (Discussion Question) (total 10 marks) Instructions; Answer any four (4) question. You are expected to do good research on the topic and then write the answer. An ideal answer will be between 300-350 words. You are suggested to use proper academic writing style with referencing and citation, Use times new roman font, size-12, line spacing one, margin one inch all side. Avoid "plagiarism Write your name, id number and subject (code) in the beginning of the document. Discussion Question . 1. Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention 2. Discuss the statement "Marketers don't create needs; needs preexist marketers." Can marketing efforts change consumers' needs? Why or why not? Can they arouse consumer needs? If yes, how? 3. For each of the following products, select one level from Maslow's hierarchy of human needs. Describe how you would use the need you selected in promoting the product to a market segment of your choice. The products are: e-readers, expensive shoes, and vacation homes. 4. For each of these products-chocolate bars and cereals describe how marketers can apply their knowledge of the differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition 5. How are market segmentation, targeting, and positioning interrelated? Illustrate how these three concepts can be used to develop a marketing strategy for a product of your choice. 6. How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? ates) Focus