Discuss the reasons why the centralized mass production of services is challenging.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Discuss the reasons why the centralized mass production of services is challenging.

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The problems pertaining to mass production are twofol...View the full answer

Services Marketing Concepts, Strategies, & Cases

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