Discuss the role of personal selling in the promotion mix. In what situations is it more effective

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Discuss the role of personal selling in the promotion mix. In what situations is it more effective than advertising?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:18 AM

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Discuss the role of personal selling in the promotion mix. In what situations is it more effective

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Personal selling is the interpersonal arm of the promotion m...View the full answer

Principles of Marketing

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