Discuss the strengths of television as an advertising medium and the importance of these factors to major

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Discuss the strengths of television as an advertising medium and the importance of these factors to major national advertisers and to smaller local companies.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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Discuss the strengths of television as an advertising medium and the importance of these factors to major

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Television has often been described as the ideal advertising medium because of the many advantages it offers These include the opportunity TV offers f...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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