Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree

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Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree with this statement? What are some of the ways selectivity can be achieved through TV advertising?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree

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For many years television was essentially a mass medium However some selectivity has always been ava...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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