Question: Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree with this statement? What are some of the
Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree with this statement? What are some of the ways selectivity can be achieved through TV advertising?
Step by Step Solution
3.38 Rating (154 Votes )
There are 3 Steps involved in it
For many years television was essentially a mass medium However some selectivity has always been ava... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
844-B-M-P-D (503).docx
120 KBs Word File
