Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2.
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IMC Perspective 162 provides examples of major promotional blunders that have occurred both in the US and abroad in recent years and resulted in major embarrassment and financial losses for companies ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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