Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer.
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 76% (17 reviews)
A strategy is a big picture of what a firm will do in some market A mark...View the full answer
Answered By
Somshukla Chakraborty
I have a teaching experience of more than 4 years by now in diverse subjects like History,Geography,Political Science,Sociology,Business Enterprise,Economics,Environmental Management etc.I teach students from classes 9-12 and undergraduate students.I boards I handle are IB,IGCSE, state boards,ICSE, CBSE.I am passionate about teaching.Full satisfaction of the students is my main goal.
I have completed my graduation and master's in history from Jadavpur University Kolkata,India in 2012 and I have completed my B.Ed from the same University in 2013. I have taught in a reputed school of Kolkata (subjects-History,Geography,Civics,Political Science) from 2014-2016.I worked as a guest lecturer of history in a college of Kolkata for 2 years teaching students of 1st ,2nd and 3rd year. I taught Ancient and Modern Indian history there.I have taught in another school in Mohali,Punjab teaching students from classes 9-12.Presently I am working as an online tutor with concept tutors,Bangalore,India(Carve Niche Pvt.Ltd.) for the last 1year and also have been appointed as an online history tutor by Course Hero(California,U.S) and Vidyalai.com(Chennai,India).
4.00+
2+ Reviews
10+ Question Solved
Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
Question Posted:
Students also viewed these Marketing questions
-
Marko, Inc.s managers are comparing the profitability of a target marketing strategy with a mass marketing strategy. The spreadsheet gives information about both approaches. The mass marketing...
-
Explain how new opportunities may be seen by defining a firms markets more precisely. Illustrate for a situation where you feel there is an opportunitynamely, an unsatisfied market segmenteven if it...
-
Why is the target market placed in the center of the four Ps in the text diagram of a marketing strategy (Exhibit 2-4)? Explain, using a specific example from your own experience. In Exhibit 2-4 Ducr...
-
Both of the following questions are essentially the same. Does the difference in wording seem as though it could affect the way that people respond? Are you in favor of the "Defense of Marriage...
-
Turilli, owner of the Jessie James Museum in Stanton, Missouri, stated that the person shot to death and buried in 1882 as the notorious Jessie James was an imposter and that the real Jessie James...
-
What is the difference between prior and posterior probabilities?
-
Why a system of pulleys is used for lifting load ?
-
Tuckered Outfitters plans to market a custom brand of packaged trail mix. The ingredients for the trail mix will include Raisins, Grain, Chocolate Chips, Peanuts, and Almonds costing, respectively,...
-
An adult helping her child learn to ride a bike, applies a net force of 4.32 newtons to the child on the bike for 2.40 seconds. How much momentum does the child and his bike gain after being pushed...
-
"Two dollars of gross margin per briefcase? That's ridiculous!" roared Roy Thurmond, president of First-Line Cases, Inc. "Why do we go on producing those standard briefcases when we're able to make...
-
In your own words, explain what customer equity means and why it is important.
-
Outline a marketing strategy for each of the following new products: (a) A radically new design for a toothbrush. (b) A new fishing reel. (c) A new wonder drug. (d) A new industrial stapling machine.
-
In Fig. 7-31, the switch is closed at t = 0. Obtain the current i and capacitor voltage v C , for t > 0. 50 V + 10 10 Ve 2 F
-
What can fill in the blank so the play() method can be called from all classes in the com.mammal.eland package, but not the com.mammal.gopher package? package com.mammal; A. Leave it blank B. private...
-
L and M form the LM Partnership with equal cash contributions of $300,000. The partnership then borrows $1,400,000 and purchases several tracts of land at a total cost of $1,900,000. Immediately...
-
Construct a relative frequency histogram. Use the following information to answer question. Suppose a class of high school seniors had the following distribution of SAT scores in English. SAT score...
-
The light bulbs produced by Edison Lighting Corporation last an average of 300 h. The life of the light bulbs is believed to follow a normal distribution with a standard deviation of 10. A customer...
-
Susan is a one-third partner in Anders Mountain Partners. Last month, she received a non-liquidating cash distribution of $25,000. Her basis in her partnership interest prior to the distribution was...
-
If (a - 3)(a + k) = a 2 + 3a - 18 for all values of a, what is the value of k?
-
Write a program that initializes an array. It inputs a value from the user and searches the number in the array.
-
What are the basic categories (orientations) of qualitative research?
-
How might ethnography be used in concept testing?
-
How might the following industries use an Internet social networking site for exploratory research? Search several well-known brand names on Face book. Do you see any evidence that the brands in...
-
Let R denote the region in the xy-plane that lies in the first quadrant and is bounded by the lines y = 1 - x, y = 2 - x, y = x + 1, and y = x - 1. Set u=x+y and v = y-x. (a) Solve for x and y in...
-
Reply to The culture established by Mr. Kelleher places importance on employee happiness, which directly influences customer satisfaction and overall organizational achievements. To maintain this...
-
First, technology has a major impact on talent shortage. With the increased use of AI, there are fewer data analysis jobs required, so technology can potentially replace some forms of supply chain...
Study smarter with the SolutionInn App