Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims.
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Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of puffery.
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Puffery has been defined as advertising or other sales presentations which praise the item to be sol...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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