Do you think recency bias has led to overestimating the potential of the BRICs? How would you,

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Do you think recency bias has led to overestimating the potential of the BRICs? How would you, as a manager for a company assessing these markets, try to control this bias?
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International Business

ISBN: 978-0133457230

15th edition

Authors: John Daniels, Lee Radebaugh, Daniel Sullivan

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