Electronic mail systems need directories so people's e-mail addresses can be looked up. To build such directories, names should be broken up into standard components (e.g., first name, last name) to make searching possible. Discuss some problems that must be

Electronic mail systems need directories so people's e-mail addresses can be looked up. To build such directories, names should be broken up into standard components (e.g., first name, last name) to make searching possible. Discuss some problems that must be solved for a worldwide standard to be acceptable.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

Posted Date: January 30, 2010 02:23:08