Established in 1964, Nike is one of the world's leading designer, marketer and distributor of athletic footwear,
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January 2006, Fortune magazine listed Nike as one of the 100 best companies to work for in the US. 2005 was a record year for sales and profitability at Nike Inc. (Nike)... Questions for Discussion:
1. What was the forecasting approach practiced at Nike prior to implementing i2's demand forecasting and supply chain management system? What reasons prompted Nike to change its demand forecasting techniques? What was the outcome of this change?
2. What were the likely reasons that result such a huge gap between demand and supply at Nike? What, in your opinion, could have been done to avoid this situation?
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Related Book For
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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