Explain how culture can influence the effectiveness of comparative advertising. Is there a stronger influence on attack

Question:

Explain how culture can influence the effectiveness of comparative advertising. Is there a stronger influence on ‘attack ads’? Discuss. Choose a country representing a western culture and one representing an eastern culture. Would the same type of comparative advertising work in each? Why or why not?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question
Question Posted: