Explain how the term quality has been used to differentiate products in the automobile industry in recent

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Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:39 AM

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Explain how the term quality has been used to differentiate products in the automobile industry in recent

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We have heard the phrase Quality is Job 1 in commercials for F...View the full answer

Foundations of Marketing

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