Question: 10. Explain how the term quality has been used to differ- entiate products in the automobile industry in recent years. What are some makes and

10. Explain how the term quality has been used to
10. Explain how the term quality has been used to differ- entiate products in the automobile industry in recent years. What are some makes and models of automo- biles that come to mind when you hear the terms high quality and poor quality? 11. What is product positioning? Under what conditions would head-to-head product positioning be appropri- ate? When should head-to-head positioning be avoided? 12. What types of problems does a weak product cause in a product mix? Describe the most effective approach for avoiding such problems

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