Explain how WestJet's Owner's Care ad campaign helps communicate its value proposition?

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Explain how WestJet's "Owner's Care" ad campaign helps communicate its value proposition?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:05 AM

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WestJet Airlines Ltd. is one of Canada's leading airlines, offering service to destinations in Canada, the United States, Mexico, and the Caribbean. The following is a partial extract from its...
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Explain how WestJet's Owner's Care ad campaign helps communicate its value proposition?

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Marketing An Introduction

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