Explain how you would implement a posttest-only control group design on the Internet to measure the effectiveness

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Explain how you would implement a posttest-only control group design on the Internet to measure the effectiveness of a new print ad for the Toyota Camry.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:55 AM

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Explain how you would implement a posttest-only control group design on the Internet to measure the effectiveness

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Respondents would be randomly recruited and randomly assigned to one of two Internet locations URL...View the full answer

Marketing Research An Applied Orientation

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