Question: Refer to Problem 1 and explain how you would implement a posttest-only control group design on the Internet to measure the effectiveness of proposed in-store

Refer to Problem 1 and explain how you would implement a posttest-only control group design on the Internet to measure the effectiveness of proposed in-store advertising and promotions for the soya milk product.

Problem 1

Survey the relevant literature and write a short paper on the role of the computer in controlled experiments in marketing research.

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