Question: Explain selective perception and retention in terms of a communicator's effort to 'get through the clutter'.

Explain selective perception and retention in terms of a communicator's effort to 'get through the clutter'.

Step by Step Solution

★★★★★

3.39 Rating (171 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

External information exists in many forms How we perceive stimuli whether marketingcontrolled or otherwise depend upon how we receive and select infor... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1194-B-M-P-D(729).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Define selective perception and relate one or two elements of this concept to your own attention patterns in viewing print advertisements and online commercials

Explain the process of selective perception, and the various ways in which consumers may filter information. What is the relevance of this for consumer behavior?

Managers cannot pay equal attention to every piece of information, so selective perception is a fact of life. How does selective perception help managers? How does it create difficulties for them?...

6 Explain selective perception and retention in terms of a communicators effort to get through the clutter.

This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee. 1...

1. Describe the communication process. 2. Understand the importance of feedback in the communication process. 3. Understand various verbal and nonverbal methods of communication. 4. Understand the...

REVISION QUESTIONS MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is a generic term that covers a broad range of...

International Journal of Health Care Quality Assurance ISSN: 0952-6862 Online from: 1988 Subject Area: Health Care Management/Healthcare Content: Latest Issue | Latest Issue RSS | Previous Issues...

The OB/HR Matrix Organisational Behaviour Concept HR Management Function The Link to HR Management Organisational Culture Employee Involvement and Relations Ethics Management Organisational Design...

Why is glass considered a super cooled liquid?

What is the difference between stabilization policies and structural adjustment policies? Give specific examples of each.

If a trader buys a financial futures contract and interest rates rise, the trader will: lose money all answers are correct break even make a gain

1. Problem8.6Yourfavoriteteamparticipatesinaknock-outsystemthatconsists offourrounds.Ifyourteamhasreachedroundi,itwillsurvivethisroundwitha givenprobabilityofpi...

The following information is available for the preparation of the government-wide financial statements for the City of Northern Pines for the year ended June 30, 2020: From the previous information,...

Presented on the following pages are partial financial statements for the City of Shenandoah, including: Fiscal year 2020: A. Total Governmental Funds: Balance Sheet Statement of Revenues,...

The City of South Pittsburgh maintains its books so as to prepare fund accounting statements and records worksheet adjustments in order to prepare government-wide statements. You are to prepare, in...

The Barb Akew is a famous local barbeque restaurant. It is examining whether it should buy a new kitchen. Its purchase price is $ 5 7 5 , 0 0 0 and will be depreciated straight line to a value of $ 2...

If a company has an unappealingly low market share of entry-level cameras sales in North America because it is being outcompeted by various rival companies, then company managers should increase the...

Beach Limited is a subsidary of Golden Limited . When Golden acquired its 70% interest in Beach , the retained earnings of Beach Limited were $40,000. At the beginning of the current period, Beach...