Explain the relevance of the perceived-control model as it relates to the post consumption stage.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Explain the relevance of the perceived-control model as it relates to the post consumption stage.

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The perceived control perspective is a postpurchase stage model in which consumers evaluate services ...View the full answer

Services Marketing Concepts, Strategies, & Cases

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