Explain what market segmentation is.
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 70% (10 reviews)
Market segmentation is a twostep process of 1 naming broad productmarke...View the full answer
Answered By
Isaiah Mutinda
As a graduate with Bs in Maths and Computer Science and having worked as a freelance full stack software developer for 3 years running I believe I have what it takes to conformable tutor and mentor a student to a professional developer also.
5.00+
2+ Reviews
10+ Question Solved
Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
Question Posted:
Students also viewed these Marketing questions
-
List the types of potential segmenting dimensions, and explain which you would try to apply first, second, and third in a particular situation. If the nature of the situation would affect your...
-
Consider the market for off-campus apartments in your city. Identify some submarkets that have different needs and determining dimensions. Then evaluate how well the needs in these market segments...
-
On the basis of the data and analysis presented in Chapter 5, what kind of buying behavior would you expect to find for the following products: ( a ) a haircut, ( b ) a shampoo, ( c ) a digital...
-
Describe how you plan to allocate your budget to each promotional activity. Provide a brief rationale. First, when developing a marketing budget plan, you want to start with the total budget...
-
Berger, a firefighter, responded to a chemical boil- over at Lipsons chemical manufacturing plant, the boil- over having been caused by Lipsons negligence. When Berger arrived on the scene, he asked...
-
Market Researchers, Inc., has been hired to perform a study to determine if the market for a new product will be good or poor. In similar studies performed in the past, whenever the market actually...
-
Mechanical advantage is the ratio of effort applied to load lifted. True or False
-
Compute the answers to each of the following independent situations. a. Orlando Ray sells liquid and spray mouthwash in a sales mix of 1:2, respectively. The liquid mouthwash has a contribution...
-
A 7400 kg rocket blasts off vertically from the launch pad with a constant upward acceleration of 2.20 m/s2 and feels no appreciable air resistance. When it has reached a height of 600 m , its...
-
A small high-end swimwear manufacturer needs to plan for next year. Demand for swimwear (in units) follows a seasonal pattern: a. Determine the unit costs. b. Determine how many units the company...
-
Distinguish between a generic market and a product market. Illustrate your answer.
-
Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing.
-
A 1000-kg auto travels up a 3.0 percent grade at 20 m/s. Find the cruising power required, neglecting friction.
-
What is the output of the following application? A. X B. Y C. The application completes without printing anything. D. ElectricBass is the first class to not compile. E. RockBand is the first class to...
-
How many lines of the following declaration contain a compiler error? A. None B. One C. Two D. Three E. Four F. Five. 1: public @interface Thermometer { int minTemp (); 2: 3: Integer maxTemp ()...
-
Which statement is true about the JDBC core classes? A. Driver is an implementation of DriverManager. B. A general Connection implementation is included in the JDK. C. A PreparedStatement uses bind...
-
Assuming @Weather is a valid repeatable annotation that takes a String, with its associated containing type annotation @Forecast, which of the following can be applied to a type declaration? (Choose...
-
Which statements about try-with-resources are true? (Choose two.) A. Any resource used must implement Closeable. B. If more than one resource is used, then the order in which they are closed is the...
-
When y = 5(x - 3.2)(x - 4.6) is graphed in the xy-plane, what is the x-coordinate of the vertex?
-
Show, if u(x, y) and v(x, y) are harmonic functions, that u + v must be a harmonic function but that uv need not be a harmonic function. Is e"e" a harmonic function?
-
What is the difference between a leading question and a loaded question?
-
What are some general guidelines for avoiding common mistakes in writing questionnaire items?
-
Do you think the order of the questions below might affect responses? Explain. Discuss.
-
What advantage does the private resident buying oce (store-owned offices) aord its stores that independent buying oces do not? Describe two functions of an independent buying office. Describe the 4...
-
10. Consider the following data - == - -5 1 3 4 -1 0 1 1 (a) Find the Least Squares Regression Line. (b) Find the coefficient of correlation and determination. (c) Find a 90% confidence interval for...
-
Which point on the graph y=4x are closest to the point (0, 2)? (Hint: consider the distance formula between two points)
Study smarter with the SolutionInn App