Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald

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Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus.
Outline the following factors:
(a) The customer experience (customer intimacy)
(b) The most innovative products (product leadership)
(c) Lowest cost (operational excellence).
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Related Book For  book-img-for-question

Advanced Financial Accounting

ISBN: 978-0137030385

6th edition

Authors: Thomas Beechy, Umashanker Trivedi, Kenneth MacAulay

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