Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald
Question:
Outline the following factors:
(a) The customer experience (customer intimacy)
(b) The most innovative products (product leadership)
(c) Lowest cost (operational excellence).
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Related Book For
Advanced Financial Accounting
ISBN: 978-0137030385
6th edition
Authors: Thomas Beechy, Umashanker Trivedi, Kenneth MacAulay
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