Find the ad in this book that you think is the most creative. What is its
Question:
Find the ad in this book that you think is the most creative.
• What is its Big Idea? How and why does it work?
• Analyze the ad in terms of the ROI formula for evaluating effective creative advertising.
• Re-create the creative brief that would summarize the ad’s message strategy.
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A Big Idea is more than just a new thought because in advertising it also has to accomplish somethin...View the full answer
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Related Book For 
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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