Three-Minute Debate Heres the topic: Is entertainment a useful objective for an advertising campaign? This is an

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Three-Minute Debate Here’s the topic: Is entertainment a useful objective for an advertising campaign? This is an issue that advertising experts debate because, although entertainment may get and keep attention, some experts believe the focus should be on selling products not entertaining consumers. Build a case for your side—either pro or con on the effectiveness of entertaining ads.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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