Focus of this consulting project was to design and implement a systematic communication and participation strategy. Thereby, it was important to consider the specifics of the decentralized university structure, the different addresses (students and academic staff), organizational values and the duration of the whole change initiative.
Focus of this consulting project was to design and implement a systematic communication and participation strategy. Thereby, it was important to consider the specifics of the decentralized university structure, the different addresses (students and academic staff), organizational values and the duration of the whole change initiative.
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Thus, the following steps were conducted to master this task: A. Communication strategy to inform all university members First task was to design a communication strategy including both overall and s…View the full answer
Related Book For 
Cases and Exercises in Organization Development & Change
1st edition
Authors: Donald L. Anderson
ISBN: 978-1412987738