Question: Following the methods outlined in the text, develop a plan for conducting a focus group to determine consumers' attitudes toward and preferences for imported automobiles.

Following the methods outlined in the text, develop a plan for conducting a focus group to determine consumers' attitudes toward and preferences for imported automobiles. Specify the objectives of the focus group, write a screening questionnaire, and develop a moderator's outline.

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One such outline will be presented for illustrative purposes but other topics can be covered in a focus group The Objectives of this focus group are t... View full answer

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