Question: For the Davis drugstore chain in Problem 8, suppose that after five years, half the customers from segment 1 are expected to move to segment
For the Davis drugstore chain in Problem 8, suppose that after five years, half the customers from segment 1 are expected to move to segment 2. Where should the drugstore shift, assuming the same criteria are adopted?
In Problem 8
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Location Market Coordinates Number of Customers 2,000 600 1,500 2,400 Segment 18 15 17 14 2
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If segment 1 now consists of 1000 customers and segment 2 consists of 600 1000 1600 customers CX 210... View full answer
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