Forget for a moment that planning the marketing strategy is equally as important as implementing the marketing

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Forget for a moment that planning the marketing strategy is equally as important as implementing the marketing strategy. What arguments can you make for one being more important than the other? Explain your answers.

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Question Posted: Jan 20, 2016 09:07 AM

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Forget for a moment that planning the marketing strategy is equally as important as implementing the marketing

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They will argue that marketing strategy is more important First a firm must have a plan befo...View the full answer

Marketing Strategy

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