Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards. What

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Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards. What are the most important marketing activities necessary for a firm to receive this award?
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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