Gaps analysis provides a systematic method of examining a customer service program's effectiveness. Top management has told

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Gaps analysis provides a systematic method of examining a customer service program's effectiveness. Top management has told an information systems manager that customers are complaining about the long wait to pay for merchandise at the checkout station. How can the systems manager use Gaps analysis to analyze this problem and suggest approaches for reducing this time?
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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