Go to the Nielsen Claritas' website (www.mybestsegments.com). Click on the tab that says ZIP Code Look-Up, then

Question:

Go to the Nielsen Claritas' website (www.mybestsegments.com). Click on the tab that says "ZIP Code Look-Up," then enter your zip code to learn which segments are the top five in your zip code. Follow the links for each of the five most common PRIZM segments to obtain a segment description. Write up a summary of your results. Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

Question Posted: