Go to http://www.esri.com/library/fliers/pdfs/tapestry_segmentation.pdf, and identify five segments that you would expect to find in your zip code. Then go to http://www.esri.com/data/tapestry/zip-lookup, and type in your zip code. Compare the segments that are found in your zip code with your initial prediction. Are they similar or different? Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code.