Question: Great products + Weak branding = Weak sales. The CEO of Blendtec said this before his Will It Blend? videos became an internet sensation. How

“Great products + Weak branding = Weak sales.” The CEO of Blendtec said this before his Will It Blend? videos became an internet sensation. How does the hierarchy of effects model explain the CEO’s comment and the sales results that followed this marketing success?

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