Great products + Weak branding = Weak sales. The CEO of Blendtec said this before his Will

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“Great products + Weak branding = Weak sales.” The CEO of Blendtec said this before his Will It Blend? videos became an internet sensation. How does the hierarchy of effects model explain the CEO’s comment and the sales results that followed this marketing success?
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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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