Here again are the six lessons of market efficiency. For each lesson give an example showing the

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Here again are the six lessons of market efficiency. For each lesson give an example showing the lesson’s relevance to financial managers.

a. Markets have no memory.

b. Trust market prices.

c. Read the entrails.

d. There are no financial illusions.

e. The do-it-yourself alternative.

f. Seen one stock, seen them all.


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Principles of Corporate Finance

ISBN: 978-0077404895

10th Edition

Authors: Richard A. Brealey, Stewart C. Myers, Franklin Allen

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