How can marketers use consumers failures to achieve goals in developing promotional appeals for specific products and

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How can marketers use consumers’ failures to achieve goals in developing promotional appeals for specific products and services? Give examples.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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How can marketers use consumers failures to achieve goals in developing promotional appeals for specific products and

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Failure to achieve a goal often results in feelings of ...View the full answer

Consumer Behavior

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