How could a repeat customer with a low lifetime value be more valuable than a repeat customer

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How could a repeat customer with a low lifetime value be more valuable than a repeat customer with a high lifetime value?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:01 AM

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How could a repeat customer with a low lifetime value be more valuable than a repeat customer

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To add some context lets consider a coffee shop business Customer A has ...View the full answer

Market Based Management

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