How does attribute-based choice differ from attitude-based choice? When is each most likely?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:21 AM

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How does attribute-based choice differ from attitude-based choice? When is each most likely?

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Attributebased choice requires the knowledge of specific attributes at the time the choice is made ...View the full answer

Consumer Behavior Building Marketing Strategy

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