Is it ethical for marketers to use the mass media to promote products that most members of

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Is it ethical for marketers to use the mass media to promote products that most members of the lower classes and working class cannot afford?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-1259232541

13th edition

Authors: David Mothersbaugh, Delbert Hawkins

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Question Posted: Aug 25, 2017 02:14 AM

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Is it ethical for marketers to use the mass media to promote products that most members of

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Ethics and marketing often times do not coexist but to answer this ...View the full answer

Consumer Behavior Building Marketing Strategy

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