How does channel positioning relate to channel design and in turn to differential advantage via channel design?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:02 AM

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How does channel positioning relate to channel design and in turn to differential advantage via channel design?

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Channel position is the reputation a manufacturer earns with its channel member...View the full answer

Marketing Channels

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