How does JetBlue's response to the stranding of passengers compare to United's response to the broken guitar

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How does JetBlue's response to the stranding of passengers compare to United's response to the broken guitar (from the earlier case study)? Based on the information here, which do you think was more effective and why?

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Social Media Marketing A Strategic Approach

ISBN: 978-0538480871

1st edition

Authors: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

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Question Posted: Mar 17, 2016 04:11 AM

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How does JetBlue's response to the stranding of passengers compare to United's response to the broken guitar

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The two responses were quite different where JetBlu...View the full answer

Social Media Marketing A Strategic Approach

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