How does language complicate the tasks of global marketers?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:48 AM

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How does language complicate the tasks of global marketers?

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The huge diversity of languages creates a headache to multinational companies Language is often ...View the full answer

Global Marketing management

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