Go to AdAge.com at (http://www.adage.com). Find the last report available about award winning international commercials (these may

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Go to AdAge.com at (http://www.adage.com). Find the last report available about award winning international commercials (these may be from any of the media forms--note that these awards occur at different times of the year). After examining the commercials and their reported content, comment on why you think they might have won (or been designated as being award winning). Was there anything that the commercials had in common? Did the commercials seem to be standardized or adapted? If many commercials are listed, you pick a sampling for purposes of your report. Report the results of your findings to the class or to your instructor.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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