Question: How does management at H&M use global branding and global product development to create and offer its fashions? How does the firm use marketing mix

How does management at H&M use global branding and global product development to create and offer its fashions? How does the firm use marketing mix elements to market its offerings around the world?

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MARKET SEGMENTS AND BRANDING The HM brand symbolizes innovative styling for fashionminded people of ... View full answer

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